3

Advertising Creativity Matters

Year:
2008
Language:
english
File:
PDF, 102 KB
english, 2008
5

Brand–Slogan Matching in a Cluttered Environment

Year:
2006
Language:
english
File:
PDF, 285 KB
english, 2006
10

The value of ambient communication from a consumer perspective

Year:
2015
Language:
english
File:
PDF, 235 KB
english, 2015
14

Why the Marketer's View Matters As Much as the Message

Year:
2014
Language:
english
File:
PDF, 177 KB
english, 2014
19

The Effects of Signaling Monetary and Creative Effort in Ads

Year:
2018
Language:
english
File:
PDF, 345 KB
english, 2018
20

Judging a Magazine by Its Advertising

Year:
2013
Language:
english
File:
PDF, 175 KB
english, 2013